Modules by North Dakota State University Doctoral Students

"The New Texting Wave"
Teaching module designed by Trista Conzemius, North Dakota State University

Title: “Cell phones do a number with ‘texting’”
Author: Janet Kornblum
Citation: USA Today, posted 2 June 2003
URL: http://www.usatoday.com/tech/news/2003-06-02-text-ms_x.htm
 
Description: This article discusses the use of cell phones for texting, which it defines as “trading written messages over cell phones and other devices.” Why text messaging is popular, what text messaging is used for, and some advice and instructions on text messaging are all included in the article. Janet Kornblum states that “text messaging combines the portability of cell phones with the convenience of e-mail and instant messaging” and that is why the use of text messaging is on the rise. In this article, various ways of using text messaging are discussed and quotes are included from individuals who use text messaging in those ways. Examples: interactive entertainment, flirting and dating, instant messaging, and political organizing. Kornblum discusses how businessman Steven Chan, who was interviewed for this article, uses text messaging. The article states that Chan asks people to text rather than call him. Chan uses text in such places as bars, class, in his car, and “on dates with his girlfriend (she doesn’t like it but tells him texting is better than talking).”
 
Teaching Tip: This article contains information pertaining to several chapters in Interpersonal Divide. It discusses a digital communication tool – text messaging – which requires no interpersonal interaction between the participants. The article states that text messaging is becoming popular because of the convenience it offers. Interpersonal Divide posits that the greater the convenience, the greater the interpersonal consequences and ethical concerns.
 
Another aspect of this article that would generate relevant discussion pertaining to Interpersonal Divide is how people are using text messaging. The two uses described in this article that really demonstrate interpersonal divide are the use of texting for political organization and for flirting and dating. The topic of using texting for flirting and dating could spur a lengthy Interpersonal Divide discussion on its own. How has something as interpersonal as flirting and dating, an activity where subtlety and body language are essential, become technological?
 
Possible Discussion Questions:
  • Is it true that, the greater the technological convenience, the greater the isolation?
  • Does the practice of texting cause interruptions in interpersonal communication? If so, how and why?
  • Are cell phones used for texting as convenient as they are marketed, or do they become inconvenient because the user drops everything to reply via this device? Share any anecdotes.

"Amalgamated Lifestyles"
Teaching module designed by Deb McGregor-Pfleger, North Dakota State University

Title: “Work, Home: Home, Work-High Tech Gadgets Blur Life Boundary”
Author:  Don Fernandez
Citation: Cox News Service, posted 11 June, 2005 at 12:00 a.m.
URL: http://www.azcentral.com/arizonarepublic/business/articles/0611workblur11.html
 
Description: Author Don Fernandez articulates the fact that “work and home are no longer distinct for many, but part of an amalgamated lifestyle that appears to have no limits.”  He also quotes Terry Swanson who states “technology makes you think about your family while you are at work and think about your work when you should be focusing on your family.”   The author points out the fact that there is more than one issue at hand with the work/home situation, which is that while individuals are doing more work at home, they are also more focused on personal issues at work.  He uses the examples of checking personal e-mail at work, paying bills on-line and shopping. Finally, the author questions if individuals are fighting the intrusion of work at home or fostering it.  He quotes Lisa J. Whaley, author of the book Prisoners of Technology, who states, “a company will get as much as it can from you.  It’s up to each individual to set those boundaries.”
 
Teaching Tip:  This article relates in several ways to Interpersonal Divide.  It will provide an opportunity for discussion on boundaries between home and work and whether or not employees blur the two because of a perceived “need” to do so or because it has become the “norm.” On page 119, Dr. Bugeja states this “blurring of place—what comes in and out of your home, virtually or otherwise—affects our peace of mind.” What type of effect does this have on our interpersonal relationships?  A discussion on multitasking can take place as the article begins by introducing a couple who are watching TV while checking e-mails and returning calls via cell phones. Ask students about the high-tech habits of their parents.  Do they check e-mail, talk on cell phones and/or utilize the Internet while at home?  Did this affect their interpersonal relationships at home?  If so, how?  Ask students if they have ever e-mailed a professor after midnight and if they have not had a response by the next morning, they have either called that professor at home or sent another e-mail.  Ask students about their boundaries between school and home and how it affects their interpersonal relationships.
 
Additional Discussion Questions: In what ways are these high-tech ecosystems intensifying our need to belong?  What are some of the ways that individuals can set boundaries between home and work?

"Threads of Affiliation"
Teaching module designed by Deb McGregor-Pfleger, North Dakota State University

Title
:
“Using Technology to Build Community”
Author:  Darryl Drayer
Citation: Advanced Concept Group, SAND 2005-1629P, posted March 17, 2005
URL: www.sandia.gov/ACG/focusareas/foil/techcomSAND2005-1629P.pdf
 
Description:  Author Darryl Drayer writes this paper with the premise that “technology can be used to establish and foster a sense of community in public places and that improved community leads to improved security.”  He begins by describing a vacation that he and his wife took to Cozumel, just off Mexico’s Yucatan peninsula.  While on this vacation, they received resort “bands” that were coded with information about their resort, their interests, their food options, etc.  As the couple toured the island, they began to notice that interactions took place because of their bands.  The author states, “we found ourselves smiling and waving to people, having feelings of good will towards them, simply because they had the same piece of plastic around their wrists that we did.”  In his opinion, he had a sense of community.  His statement is “this simple piece of plastic had facilitated this identification and development of community out in the larger world.”  He then moves on to discuss “cybernegotiated flocking,” which is a new behavior emerging from wireless technologies.  People are using the technologies to identify whether or not people are close by through the use of “chirping” or other similar identifiers.  Friends in crowds can locate each other.  The author suggests that this may be used to create a larger sense of community.  The author discusses “threads of affiliation” and suggests that the technologies will increase this thread and “our sense of community.”  He then tries to correlate this increased sense of community to a higher sense of security.
 
Teaching Tip: Select four different color “bands” and give each student a band.  Have them wear the bands for two weeks.  After two weeks, discuss any “interactions” that may have occurred due to the bands.  For example, did the students with similar band colors tend to group together?  If students saw each other outside the classroom, did they immediately connect?  Did the author’s correlation to wearing a ‘band” match the students’ experiences?  Did the bands create a sense of community?
 
Additional Questions:  What is “cybernegotiated flocking?” Is it necessary or just another way that interpersonal communication is avoided?  Reference Interpersonal Divide, page 104, where Jock Bicket describes the phenomena of birds that feather flock together and how “successive generations of those birds flocked in similar fashion.” Do wireless technologies increase a thread of affiliation and does this thread increase our sense of community?  Does the perception of community increase our feelings of security?
 
Note: Sandia is a multiprogram laboratory operated by Sandia Corporation, a Lockheed Martin Company, for the United States Department of Energy’s National Nuclear Security Administration.

"RFID: Mark of Satan"
Teaching module designed by Trista Conzemius, North Dakota State University
 
Title: “An Internet of Things: Is RFID the mark of Satan, a tool for Big Brother, or just a technology that could someday connect a billion inanimate objects to the Web?” 
Author: none listed 
Citation: Newsweek Web Exclusive, posted 10 June 2005 
URL: http://www.msnbc.msn.com/id/3068871/site/newsweek
 
Description: This article discusses the technology of radio frequency identification chips (RFID). An RFID chip is a tiny silicon chip that can be placed in objects or implanted in people. This chip carries information that can be read by a device called an RFID reader. When objects or people pass by the reader, the information contained on the RFID chip can be accessed. The first proposed use for this technology is placing the chip in merchandise in retail stores. A reader would be placed on every shelf to keep track of merchandise that is running low and place a restock order. Readers would also be placed at the check-out to reduce the amount of shop-lifting and allow consumers to walk by the check-out with their merchandise and have the total cost withdrawn from their account.
 
There are opposing sides to the use of the RFID chip. Groups for the use of the chips say they could be placed in money to reduce counterfeiting. Chips that contain a complete medical history could be implanted under people’s skin so hospitals could access someone’s medical records even if they are unconscious. Groups that are against the use of the chips are concerned about privacy. “Already civil libertarians are raising the issue that RFID chips in clothing–to take just one example–could be used to track individuals.” Currently, there is a way to “kill” the RFID chips at the point-of-purchase, but the “killing” of these chips is a controversial topic, since “many dreamers envision exotic post-purchase uses for the tiny chip…A reader-equipped washing machine could properly adjust itself for the clothes that have been loaded.”
 
Teaching Tip: This article contains information pertaining to Chapter 5: The Blurring of Identity and Place in Interpersonal Divide. More specifically, it ties in with the section “Mapping the Consumer Genome” (pages 105-109), which discusses issues of privacy and mentions RFID technology. The article discusses the use of the RFID technology to simplify tasks and collect information. Retailers would no longer need people for inventory, ordering of merchandise, or point-of-sale transactions. Consumers would no longer need to think about how to wash their clothes or what they were running out of in their fridge. All for the sake of convenience, which, as discussed in Interpersonal Divide, has interpersonal and ethical ramifications. Such as, consumers could be tracked and information collected through RFID chips located in clothing purchased or even implanted in the body.
 
Possible Discussion Questions:
  • Would the use of RFID technology by retailers to keep track of inventory, ordering, and point-of-sale transactions cause any ramifications on interpersonal communication? If so, how and why?
  • Would the convenience of having RFID chips placed in clothing and products in your home to keep track of items you are running out of or settings on the washing machine, for example, affect privacy? If so, how?
  • Is this convenience worth the privacy that may be given up? If so, why?

"Misdirected Brain Cells"
Teaching module designed by David Kahl, Jr., North Dakota State University
 
Title: “Study: Cell phones take up driver attention”
Author: Not listed 
Citation: CNN, posted 21 June 2005
URL: http://www.cnn.com/2005/TECH/ptech/06/21/drivers.cell.phones.reut/index.html
 
Description: New research regarding cell phone use while driving indicates that drivers cannot effectively handle these tasks simultaneously. Imaging tests of the brain conducted at Johns Hopkins University determined that “the brain directs its resources to either visual input or auditory input, but cannot fully activate both at the same time.” Therefore, drivers who are paying close attention to their phone calls cannot actively pay close attention to their driving or vice-versa.
 
Teaching tip: People believe that the brain can handle visual and auditory tasks simultaneously, but the research shows: “When attention is deployed to one modality . . . it necessarily extracts a cost on another modality.” People using the cell-phone technology while driving are either not paying close attention to their environment, their visual modality, or to the person to whom they are speaking, the auditory modality.
 
In discussing the above article, make reference to the concept of split consciousness found in Chapter 6 of Interpersonal Divide, challenging Marshall McLuhan’s biological model and replacing it with a physical model to explain the consequences of multitasking. One cannot be in two places at the same time (and this applies to virtual and physical habitats).
 
Possible discussion questions: Dr. Steven Yantis, the professor who led the study, states that people change “the volume on visual input and auditory input depending on where they were supposed to be directing attention.”
  • What effect will this research have on people who believe they can multi-task while driving?
  • When drivers attempt to talk on a cell phone, which modality is activated and where are they directing their attention?
  • What are the consequences of misdirected attention spans?

"CVSecurity"
Teaching module designed by David Kahl, Jr., North Dakota State University
 
Title: “CVS pulls web service after data leak”
Author: The Associated Press 
Citation: MSNBC.com, posted 21 June 2005 
URL: http://www.msnbc.msn.com/id/8305849/print/1/displaymode/1098/
 
Description: CVS Corporation, a drugstore chain, experienced a security hole that allowed anyone with the corporation’s loyalty credit card to access lists of the purchases of their 50 million card holders. Access to an emailed list of purchases, sometimes embarrassing purchases such as condoms, could be easily obtained.
 
Teaching tip: This story relates strongly to the concept of the interpersonal divide not only because the technological advances serve to be damaging, but also because CVS has been able to amass much personal information about its customers. Katherine Albrecht, director of Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN), stated: “This underscores the amount of data—the very sensitive data—about us that CVS has been collecting.” Keep in mind that these cards were marketed for customers to receive discounts on purchases. Interpersonal Divide notes that this is “the best case market scenario.” A bad case scenario would be if CVS had collected this information about consumers, violating their privacy. The worst case scenario is that these data could be stolen.
 
Possible discussion questions:
  • Is the solution to this problem the use of more technology to make the information more secure?
  • Or is the solution to eliminate databanks that contain private information?
  • Should companies be allowed to collect private data information without customer knowledge?
  • Why are companies collecting private data information?
  • What impact does this situation have on current cardholders who may be apprehensive about the collection and leak of personal information?
  • Does this story create additional fears for people who are not cardholders but are concerned about the privacy of personal information?
  • Are there legal implications regarding this CVS security hole?

"Digital Indulgence"
Teaching module designed by Deneen Gilmour, North Dakota State University

Title: “We Know How to Pray”
Citation: Help Me Pray.com  
URL: HelpMePray.com
Description: Online service offers prayer assistance

Analysis: Are you ready to pay to pray? My grandmother was the original “church lady.” She was the most faithful, prayerful person I’ve known. My mother, at age 37, was diagnosed with breast cancer. I was in fifth grade at the time, and my younger twin sisters were in third grade. My grandmother immediately impressed upon us the need to pray. At first she led us to pray for healing for my mother, and then as it became apparent she was not healing, my grandmother guided us to pray for peace and acceptance. In addition, we watched as the young pastors who cycled in and out of our small town congregation (a training ground, actually, for pastors straight out of seminary school), consulted my grandmother for spiritual and prayer guidance. By the time I was a young adult I was convinced that my grandmother had a direct hotline to God. Many times, when my sisters and I struggled as teenagers without a mother, we called our grandmother and asked her to pray for us. We continued, as adults, to rely on grandma’s hotline to God until she died two years ago. We considered her an expert at praying, and believed that her prayers held more sway with God than our own prayers.
           
For two years the expert pray-er in my life has been gone. But I recently learned that by going online I – or anyone else – can access expert pray-ers who will pray for whatever you ask, whether on your own behalf or another’s behalf. The prayer service, if that is the correct description, is called HelpMePray.com. The Web site begins with these words: “From time to time, each of us needs the help of others. It is not necessary for you to bear the burden of life’s challenges alone. There is strength in numbers and Help Me Pray can help you share the burden by praying for strength or relief for you or a loved one. While you enjoy the comfort of your home, we can help you by praying for your cause.” The site goes on to say that its expert pray-ers can help people attain world peace, health, happiness, wealth, power, success, and forgiveness.
           
Prayer is available for $4.95 per day, $14.95 per week, and $24.95 per month. The site says its fee-for-service approach is superior to church-based volunteer prayer chains that are overwhelmed and cannot get to each request they receive. HelpMePray guarantees to recite every prayer request it receives, and to do so using a staff of specially trained pray-ers.
 
Teaching Tip: What do you think of the concept of paying to have somebody to pray for you?  How does the concept of “pay to pray” demonstrate the interpersonal divide? How is online pay-to-pray different from the Fourteenth-Century Catholic Church practice of asking people to pay for indulgences; in other words, soliciting money so that professional pray-ers could hasten relatives from purgatory to heaven (p. 110-112, Interpersonal Divide).

"Sell Engines"
Teaching module designed by Deneen Gilmour, North Dakota State University
 
Title: Search Engines or Selling Engines? 
Author: Pew Research Center 
Citations: Pew Research Center. (2005, January 23). Internet users are very happy with their experiences searching the Internet, but many are naïve about how they search and the results they find.  

Levy, S. (2004, March 29). All eyes on Google. Newsweek, 48-58. 

URLs: Pew Center Report: http://www.pewinternet.org/PPF/r/96/press_release.asp
Search Engine Watch: http://www.searchenginewatch.com.
 
Description: Most people have a favorite search engine – one they habitually use. What you’re about to hear may change your mind about the content and trustworthiness of that utility. However, you’re not alone if you don’t know much about the inner workings of search engines. The Pew Center’s Internet and American Life Project completed a survey recently that concluded most Internet users are naïve about search engines: Most people could easily identify the difference between TV programs and infomercials, or newspaper stories and advertorials. However, only a little more than a third of search engine users were aware that search engines produce paid and unpaid results. Only 1 in 6 searchers say they can consistently distinguish between paid and unpaid search engine results, the Pew Report concluded. Neither government regulations nor ethical codes have swayed search engine companies to scrupulously label paid material as opposed to “factual” material.
 
Background: In his book Interpersonal Divide, Michael Bugeja notes that students today know very little about using a card catalog to find research material, nor do they have much experience asking a librarian to retrieve what they seek. Rather, students prefer to “Google” their way to research-paper results. Students who use the online-only approach are unlikely to snare the information they need to succeed as scholars.
 
Nationwide surveys in 2003 and 2004 found that computer users view search engines as electronic libraries. The surveys found that the leading metaphor in citizens’ minds for the Internet is library, and nearly 70 percent of search engine users trust the results they find. In contrast, those who sell information or products on the Internet tend to view search engines as a marketing tool. The difference between public expectations and search engine operators’ actual practices creates an ethical and interpersonal divide. Search engines have become a tool for sellers to place advertisements in front of people without those people realizing they are viewing an advertisement. Two types of deceptive ads are most common. First, paid placement is advertising that is outside the editorial content of search results, sometimes listed to the side or above or below the editorial content. The second type, paid inclusion, is advertising within the editorial content of the search results; however, such inclusions are not guaranteed a high placement within the results. Either practice is deceptive if the search engine fails to disclose that the search results are actually advertisements in disguise.
 
Computer users believe they are viewing a list of information that most closely matches the query typed into a search engine. In fact, the opposite is true on most search engines. A decade ago, search engines were considered a “backwater” in the computer business, “not very interesting and certainly not very profitable” (Levy, 2004, p. 52). Last year Piper Jaffray reported annual search engine revenue at slightly less than $4 billion, with 25 percent of it belonging to Google, the world’s most popular search engine. In the course of one day, Google performs more than 200 million searches of 6 billion Web pages, images, and discussion group postings.
 
For more info: Want to know how your favorite search engine rates in credibility and use of paid placement and paid inclusion? Go to searchenginewatch.com. It publishes an annual list of search engines ranked by ethical and credible practices.
 
Possible discussion question: Ask students to write a synonym for “Google,” and then collect and discuss the results.

"Blogs as Focus Groups"
Teaching module designed by Daniel McRoberts, North Dakota State University
 
Title:  “Blogs growing into the ultimate focus group” 
Author:  Brian Morrissey 
Citation:  YaHoo! News, posted 22 June 2005, published 22 June 2005 
URL: http://news.yahoo.com/s/adweek/20050622/ad_bpiaw/blogsgrowingintotheultimatefocusgroup; ylt=A86.I0cAGbpCfKUAqQojtBAF;_ylu=X3oDMTBiMW04NW9mBHNlYwMlJVRPUCUl
 
Description:  To promote a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers.  To accomplish this goal, a Chicago ad agency, G Whiz, eavesdropped and analyzed blog conversations.  While blogs have gained attention for their promise as new advertising outlets or marketing direction, as noted by John Cate, vp and national media director at Aegis’ Carat Interactive, blog feedback can be cheaper and quicker to obtain than traditional research, while also being free of biases inherent in paying people to be in focus groups. 
 
To get useful data from blogs, researchers have developed the means to correctly identify the gender, age range, and the ethnicity of bloggers, allowing researchers to group the participants into demographic categories.   As a marketing tool, using the demographic analysis provided from blog analysis, companies can create buzz with a target audience concerning their product or service.   
 
Teaching Tip:  Not only does this article highlight the human condition (Chpt. 2) in Interpersonal Divide, but also the marketing blur of identity and place (Chpt. 5).  The survival in virtual environments, with no “real” privacy is emphasized when the voice of the masked is revealed, categorized and manipulated.  The focus on this discussion could be:  With the ability to analyze, categorize and market to bloggers, has marketing overstepped an ethical boundary? 
 
Additional Questions:
 
  • What is the purpose of a blog, and how is this similar and/or different from email?
  • Do bloggers desire or believe they are anonymous?
  • What are the pros and cons of using blogs for research purposes?
  • What difference, if any, would it make to you when writing a blog if you knew someone else could identify your age, gender and/or ethnicity?
  • Do bloggers represent a significant or insignificant portion of a target group, such as teenage white female athletes? What groups do you perceive dominate the blogosphere? Why

"'Ads' and Daughters"
Teaching module designed by Shari Veil, North Dakota State University

Title: “
Fatherhood activists protest TV ad”
Author: Associated Press
Citation: FoxNews.com 09 November 2004
URL: http://www.foxnews.com/story/0,2933,138068,00.html
 
Description: The national advocacy group Dads and Daughters is protesting a Verizon DSL ad that shows a computer-illiterate father trying to help his Internet-savvy daughter with her homework. The mother in the commercial tells the dad to leave the daughter alone and go wash the dog while the daughter roles her eyes at his incompetence. A spokesperson from Dads and Daughters says the ad portrays fathers as “second-class parents” and “not really necessary.” The Verizon spokesperson said the ad has been running for months, but only caught the attention of advocacy groups when it was launched in front of the media by radio commentator Glenn Sacks.
 
Teaching Tip 1: If parents are generally less technologically skilled than their children, what would be the prevailing criticism if gender roles were reversed with a boy berating his mother? Has the generation gap gotten larger because of technology as children stereotypically become more technologically advanced than their parents? The description of the commercial portrays the isolation of family members due to technology use as described in Interpersonal Divide. Does the father’s inability to use technology also isolate him from his family? Is the Verizon spokesperson’s accusation of the radio commentator creating undo attention warranted?

Teaching Tip 2: Should commercials be required to live up to ethical standards beyond truth in advertising? Aside from the ethical implications in the commercial, splitting the text of the article on Foxnews.com was an ad to “find deadbeat dads.” Does the placement of the ad influence the message?

"Virtual Commencement"
Teaching module designed by Jon R. Pike, North Dakota State University
 
Title: Strayer University offers pioneering virtual commencement ceremony”
Author: Strayer University
Citation: PRNewswire, posted 20 June 2005, retrieved 21 June 2005
URL: http://biz.yahoo.com/prnews/050620/clm040.html?.v=13
 
Description: In a recent news release, Strayer University, one of the new breed of online private universities, announced that it was offering its graduates an on-line commencement ceremony (available at the school’s website www.strayer.edu ). After accessing the ceremony, graduates are greeted with the traditional graduation music, “Pomp and Circumstance.” Graduates can view their names and degrees in a diploma format that appears on the screen. The Graduates can navigate through a number of links which include opening remarks, student biographies and and pictures of their classmates. They can even access a keynote speaker and addresses by university officials. Provost Pamela Bell says that the virtual event brings the ceremony directly into the homes of the graduates and their guests. According to Bell, “The online ceremony is a perfect fit for our technologically savvy students.” All of the degree programs offered  by the university have been delivered to its students. “Our virtual commencement ceremony is the logical evolution in online education.”

Teaching Tips: Do our academic ceremonies, such as commencement, create a sense of identification with the university as physical place? At this juncture, the instructor may try to tease out from the students their thoughts on commencement: do the students plan on participating in commencement? If so, why? If not, why not? Is it important for them for their family and loved ones to attend and participate in such rituals with them? Do they foster a sense of shared community? In Chapter Five, “The Blurring of Identity and Place,” of Interpersonal Divide, Bugeja warns of the potential psychic consequences of how technology places us in two places at once. Strayer University promises its graduates that they can enjoy their academic ritual from the comfort of their own homes and participate in those aspects of the ceremony they wish by navigating through a menu. “Our habitats must be primarily actual, says Bugeja, “for the self to be actualized or whole psychologically” (p. 98). This is the phenomenon of grounding in which people “who know where they are also know who they are “(p. 98). Do ceremonies in physical places, such as commencement, ground us? If yes, how? If not, do online ceremonies virtual ceremonies. What are the differences between real and virtual commencement including people, places, and other interpersonal/virtual events? Note: You can virtual elements in an interpersonal event (video, photos, etc.) but not the opposite.

"Balancing Life and Work"
Teaching module designed by Lori DeWitt, North Dakota State University

Title: "A work-life balance for all?"
Author: Will Hutton
Citation: CNN, posted 18 June 2005
URL: http://www.cnn.com/2005/WORLD/europe/06/17/visionary.hutton/index.html

Description: Will Hutton believes that the English workforce will find a way to balance their work and family time by 2020.  He cites changes in market competition, workforce demographics and people’s desire to spend more time with their children as catalysts for the change to flexible work schedules.  He believes that the biggest question is how to make flexible work schedules available for the lower paid service workers.
 
Teaching Tip: Hutton believes that inherent in a flexible work schedule will be increased family time.  This seems to be a common assumption even though statistics do not support it. According to a recent Harris poll, leisure time has decreased by 7 hours a week since 1973.  As the use of technology has exploded since the '70s it is not a leap to surmise that increased technology has not given us more family time. Early in the Interpersonal Divide the trend of “life-balance training,” a “new, primarily technology-based self-help industry…to help people distinguish between work and play and thereby control stress” (p.8), is held up as a prime example of the ironic implications of this assumption that increased technology leads to increased leisure. The blurring of the line between work and family is discussed throughout the text of Interpersonal Divide as one of the key issues that create distance between self and community. Telecommuting and having a choice of which days/hours are spent at the office are reliant on technology or worse-outsourcing. This raises significant questions about the future structure of work and family life.
 
Possible Discussion Questions: 
  • Since most of the conditions the British workforce will experience by 2020 are ones that Americans already face (more than 50% women, increased diversity, aging population, desire for time with kids, etc.) why hasn’t this balance already come for Americans?
  • Do telecommuting and flexible schedules fulfill their promise of a more family-centered life?  Why or why not?
  • How has technology saved or wasted time in your life?
  • Can external changes, such as flexible work schedules, change our priorities and value systems or does that change need to take place internally?
Source: http://www.harrisinteractive.com/harris_poll/index.asp?PID=526

"On Books and Bits"
Teaching module designed by
Kimberly Cowden, North Dakota State University
 
Title: “Turning books into bits”
Author: Michael Rogers
Citation: MSNBC, online, June 21, 2005, accessed June 22, 2005
URL: http://www.msnbc.msn.com/id/8258453/print/1/displaymode/1098/
 
Description: Professor John Lenger recounts assigning students at Harvard’s extension school to research the Harvard land deal of 1732. After a week, the article states, most of the students had little research to report as they used the Internet almost exclusively for their data collection. One student reported, “anything that was important in the world was already on the internet.” This article cites the trend of digitizing libraries. Those seeking a digital archive argue that virtual libraries better meet accessibility and generational expectations. Despite the time intensive, and costly process of scanning each page, proponents of Internet based libraries argue physical libraries are not “dependable repositories of information,” citing the demise of the great Library of Alexandria which housed Aristotle’s personal collection. Stanford University purchased a Swiss scanning robot that can scan 1,000 pages an hour. As libraries move to an era of global bits, there are concerns about copyright control, economic losses to the publishing organizations and displacement of librarians. Proponents of the traditional library highlight the legal ramifications for universities using more and more virtual techniques citing a problem in copyright infringement for intellectual property.

Teaching Tip: What is the difference between the experience of physically reading a book and scrolling down to digest text? In chapter eight of Interpersonal Divide, Bugeja posits, “communication skills are honed in real community and experienced on three levels: linearly, horizontally, and deeply” (p. 171). He writes, “those who seek balance and wellbeing must gauge the impact of media and technology on their values, interactions, and relationships. Otherwise too many individuals will continue to seek acceptance through the very vehicles that have deprived them of it, feeling disconnected in a wired world.” (p. 175). What happens to the next generation if the library becomes extinct, as more than 40 public libraries have closed across the nation, including the one that launched John Steinbeck’s career (see: http://www.cbc.ca/story/arts/national/2004/12/28/Arts/steinbecklibraries041228.html).

Discussion Questions: When you go to the campus library, do you interact with anything beyond the computer or books? What, if any, is the value of interpersonal interactions in the library? Should we embrace all virtual technology as good and forget the physical in the name of advancement?

Activity: One minute essay: ask the students to spend one minute writing about the library. Ask them to close their eyes and recreate the library environment using the categories of physical senses. What is the ambiance? What are the smells? What are the expectations when you are in the traditional library? After one minute, ask students to share their writing and reinforce their contributions by writing on the board. What kind of feelings does experiencing a library, physically touching a book, generate? Is the library experience of merit in today’s tech world?

"Overcoming Techno Threats"
Teaching module designed by Lori DeWitt, North Dakota State University

Title: "Celebrating a sense of identity"
Author: Susan Greenfield
Citation
: CNN, posted 6:15 AM EDT 18 June 2005
URL:
http://www.cnn.com/2005/TECH/science/05/13/visionary.greenfield/index.html

Description: Susan Greenfield believes that people are afraid of the future.  She claims that the cute robots of Hollywood fame that use to frame our imaginings of the future have been replaced with realities of pervasive and intrusive technology that threaten to overwhelm us.  She warns that there is a possibility a person could become “a passive receiver of information coming in so fast and furious that you’re not a person anymore”.   Her article calls for people to be proactive and plan for the future-not just let it happen.  Greenfield’s answer to the problem of technology usurping humanity is to foster human creativity.  She asserts that creativity fosters a sense of self and helps maintain individuality.  It is in the celebration of individuality that her hope for the future rests.

Teaching Tip:  This article tries to achieve what Interpersonal Divide does but arrives at different conclusions. While there is agreement between the authors on the overwhelming nature of technology there is a clear division on how this threat to humanity should be remedied.  Bugeja appeals to our need for community and communion with others as a means to find and define ourselves. Greenfield suggests that we do this through individuality and creativity--but what does she mean by these terms? 

Possible Discussion Questions: 

  • Is individuality or community the answer?  Can there be a balance?
  • Do you agree with Greenfield’s premise that creativity is essential to individuality?
  • How can creativity be fostered?  How can a sense of community be fostered?
  • What parameters or rules can we place on our use of technology that can help ensure that technology does not take over our lives?
  • Does being an individual in a technological age mean resisting your target cluster?

"Teens Turn Away from News"
Teaching module designed by
Cindy Larson-Casselton, North Dakota State University

Title: Industry Frets, but Kids Say Media Underestimates Them
Author: Jane Roh 
Citation: Fox News, posted June 20, 2005 
URL:  http://www.foxnews.com/printer-friendly-story/0,3566,160165,00.html
 
Description:  Jane Roh in this article examines the idea that fewer and fewer teenagers are reading the news, watching TV newscasts or checking the headlines on the Internet.  This story states that some of the reasons why teenagers have turned away from reading the news are because of the high demands of school and the explosion in entertainment, both online and on the television. Another reason offered in this article is the fact that teenagers simply do not trust the media and don’t think that keeping up with what is happening in the world is important to them.  David Mindich, chairperson of the Journalism Department at St. Michael’s College states, “One essential thing we need to do as citizens is to make sure the media survives.”  Many newspaper owners across the nation struggle daily with readership concerns and agree that a declining interest in the news has very serious consequences.  As a result, several news organizations are experimenting with how they package the news.  FoxNews.com interviewed about 109 high school students and an overwhelming majority said they thought the media’s efforts to reach them betrayed a skewed understanding of who they are.
 
Teaching Tip:  While teenagers spend a lot of time using the Internet and watching television, they use these media for everything but information.  Young people today are very suspicious of the media and agree that most of the news they hear is biased.  Mindich offers, “The strategy can’t be the continuing trend of a shrinking news hole, cutting back on foreign correspondents and adding more entertainment and frivolous news,  because that has been the strategy and it hasn’t worked.”  Dr. Bugeja in the Interpersonal Divide states, “The emphasis on entertainment has given us icons and caricatures, rather than role models and mentors.  Media and technology tend to flatten perception of community, prodding us to believe that every person and issue has two sides rather than many” (p. 10).
 
Possible Discussion Questions:
  • What can the media do to ensure a future audience for the news industry?
  • How should news organizations package the news so that it will be appealing to teenagers or should they?
  • What can the news industry do to overcome the cynicism teenagers feel toward the media?
  • Why do you think teenagers aren’t reading daily newspapers or online news sources?
  • What kinds of stories, topics, or issues are not being covered by the news industry that you would like to read?

"Hunting for Health"
Teaching module designed by Daniel McRoberts, North Dakota State University

Title:  “Hunting for health: Patients are searching for more medical information online”
Author:  Josh Fischman
Citation:  (2005, May 30). U.S. News & World Report. 138(20), 46.
 
Description:  According to a PEW survey released last week, 80 percent of people who use the Internet say they use it to find information on health topics.   The article referenced people moving to a new town and finding a specialist available to meet their health needs and the value of trading information over networks, e-mails, and blogs. According to Tom Ferguson, a physician and director of an Internet health project for the Robert Wood Johnson Foundation, over time inaccurate health information is filtered out online, and information received by Internet searchers even raises the bar of healthcare with more potential questions to health care providers following information learned online.  Others are concerned that health care information posted is not accurate or timely. According to the survey results, only 25% of online health care seekers in this study checked the health information’s date or reliability.
 
Teaching Tip:  Conduct a discussion on the question:  Are Self-Help health web sites helpful or harmful?  Self-Help is a theme in Interpersonal Divide, especially in chapter 3, the Hype of Self-Help (pgs. 61-66).  As noted by Bugeja (2005), “The self-help industry generalizes the “self” to sell help using media and technology” (p. 61).  Analyze the comments made by Ferguson in the above article to determine whether his fundamental beliefs can be verified.  For instance, what data does he have that blogs self correct?  If blogs do not self correct, what happens when a visitor takes the wrong medicine or secures incorrect treatment and creates more risk?  
   
Additional Questions: 
  • With only one-fourth of respondents indicating they checked a health issue providing web site for its reliability or currency, what risk or risks are the other 55% taking, and is this worth the risks (insurance, illegal prescriptions, etc.)?
  • What value does generalized health care information have for specific health care needs? 
  • How is trust sufficiently developed for you to accept health care recommendations, both face to face and online? 
  • What health issue solutions do you feel comfortable or uncomfortable securing from a health related web site?
  • If accepting health care self-help online, what do you believe these recipients do with the information?

"Web Hoax Revisited"
Teaching module designed by
Denise Gorsline, North Dakota State University
 
Title: “A Web Hoax, Transformed”
Author: Amy Harmon
Citation: New York Times, June 19, 2005
URL: http://nytimes.com/2005/06/19/weekinreview/19spam.htum?pagewanted=print
 
Description: The article references a web hoax that has a history, as follows: In 1995 a letter bemoaned cuts to NPR/PBS. A hoax based on that document was perpetuated. Ten years later undersimilar political circumstances, the hoax was resurrected by MoveOn.org, only this time the original fabrication seemed authentic
 
MoveOn.org, a liberal advocacy group, recently circulated an email petition asking readers to help save NPR and PBS. The petition was sent in response to a House committee vote to cut federal support of public broadcasting. One of the biggest challenges turned out to be persuading recipients of the petition’s authenticity.
 
In 1995, two students at the University of Northern Colorado sent out a similar petition, asking readers to help save NPR and PBS. What happened next is that the petition kept circulating, as a hoax, long after the public broadcasting funding issue had been resolved. In a “classically surreal Internet moment” the current email was thought to be the old one, and many assumed it was a hoax, and automatically deleted it. One recipient actually replied to the current survey with a link to “The Case of the Pointless Petition” on urbanlegends.about.com.
 
The executive director of MoveOn.org said the success of the original “hoax” email was part of his group’s inspiration to send out their current petition. The 2005 version included links about the cuts to help establish its authenticity. So far, the group has collected 750,000 signatures.
 
Teaching Tips:  Inspiring public involvement is challenging and the use of mass email to do so has become commonplace. At the same time, mass email is also used to distribute many misleading or unethical messages. Because of our past experience with technology, we may be skeptical of the authenticity of such letters. The positive potential of technology may be obscured because of the negative experiences we have had with it. As Dr. Bugeja notes in Interpersonal Divide, “No matter how contemplative the speaker, or cogent the message, electronic communication filters out aspects of content and motive, modifying meaning” (p. 42).
 
Possible Discussion Questions:
  • Can email be an effective tool in moving individuals to action? Is email as effective as face-to-face explanation of problems, and the need for public involvement?
  • What barriers may an organization encounter when using email to solicit petition signatures?
  • How much trust do you place in email requests for involvement?
  • Are there any ethical issues with MoveOn.org’s counting on the memory of the hoax campaign, and, if so, what are they?
  • How do media perpetuate hoaxes that eventually ensnare them? Do hoaxes play off our worst fears, convictions, and beliefs? If so, how can the media consumer protect him/herself in such a media environment? Note, get news from multiple diverse sources

"Beyond Kiwanis"
Teaching module designed by Trista Conzemius, North Dakota State University

Title: “Beyond Kiwanis: Internet builds new communities” 
Author: Haya El Nasser 
Citation: USA Today, posted 1 June 2005
URL: http://www.usatoday.com/news/nation/2005-06-01-technology-communities_x.htm
 
Description: This article discusses how the Internet can be used to build community and civic participation. Haya El Nasser presents personal accounts and quotes to illustrate how people have gotten more involved in their community and how technology has helped. The article states that people are now more able to get involved because of the use of technologies, such as, the Internet, cell phones, emails, and instant messaging. This technology is allowing people to “link up with their neighbors on their commutes to work, in the middle of the night and on business trips.”
 
Jeff and Susan Sanders own the company AtHomeNet, which is a company that creates websites for homeowners’ associations. Susan says, “It’s a nice way for people to get a feel for their neighbors. People create little e-mail lists and get updates.”
 
This article also suggests that the convenience of this technology affords people more time to be able to participate in the community. As well as using the Internet as a device to feel connected to the community, it is also used to free-up time. Lee Rainie, director of Pew Internet and American Life Project, which researches how the Internet affects groups, including families and communities, states, “People are physically more connected to their community because of Internet use. People can give an increment of their time because the Internet is facilitating that.”
 
Teaching Tip: This article contains information that could generate several discussions throughout Interpersonal Divide. One could delve into the issues of the convenience of technology and how the perception is that it creates more free-time, when, as Interpersonal Divide states, it instead blurs the boundaries between work and home and actually may “steal” more of our time than it creates.
 
Another issue that is brought up in this article is the perception that creating neighborhood websites and chatting through email is creating a sense of community. This could be tied directly to Chapter 1: Displacement in the Global Village in Interpersonal Divide, and even more precisely to “it will take more than a digital global village to raise a child in the twenty-first century,” which is stated on page 15 or this passage from the same page, “It can host neighborhood associations at a Web site address without ‘neighbors’ ever associating on-site at a real address.”
 
Possible Discussion Questions:
  • Is the use of technology by adults/parents to free-up more time to be able to participate in the community hurting the interpersonal dynamic of the family? If so, how and why?
  • Is using email to organize Little League and accessing the neighborhood association website and chat room involvement in the community? Why or why not?
  • What are some other ways that people could get involved with their community? If these ways involve technology, could they be done without the technology? If so, how? Would the interpersonal alternative require more time, and, whether it involves more time or not, is it a better alternative?

"Multitasking and You"
Teaching module designed by Mary Frances Casper, North Dakota State University

Background: Michael Bugeja’s Interpersonal Divide (2005) discusses the interpersonal effects of multi-tasking with technology. We all multi-task. Additionally, on page 113 of interpersonal divide, Bugeja makes an analogy between symptoms of drug abuse and media addiction, also citing Marie Winn’s 1977 book The Plug-in Drug. In fact, multi-tasking is taught as a skill for success. Yet study after study finds that when we multitask, we actually use more time and accomplish less during that time.
 
Title: Are we a nation of ‘pseudo-ADD sufferers? Society’s breakneck pace encourages lack of focus, concentration, some say
Author: ABC News original report June 13, 2005
URL: http://abcnews.go.com/GMA/MedicalMinute/story?id=842263&page=1   

Description: When we multitask with technology, we form habits that impact interpersonal communication. Multitasking habits also lead to behaviors that mimic attention deficit disorder (ADD).
 
Teaching Tip:
  • Ask students to identify all the ways they multitask:
    • At home
    • In the classroom
    • When socializing
  • List responses on the board for each area. Discuss how this impacts each situation.
 
  • List the symptoms of ADD on a handout. Distribute the handout to the class.
    • Ask:
      • Have you experienced any of these behaviors?
      • Have you seen others act in these ways?
      • How do you feel when you are communicating with someone who is multitasking?
      • How do you think your own multitasking affects others?
 
Additional sources:
Title: Multitasking makes you stupid, studies say
Author: Sue Shellenbarger, The Wall Street Journal
URL: http://www.dfw.com/mld/startelegram/living/5293299.htm
 
Title: Multitasking Madness
Author: Larry Rosen and Michelle Weil, Context Magazine
URL: http://www.contextmag.com/setFrameRedirect.asp?src=/archives/199809/InnerGameOfWork.asp
 
Title: The Art of Multitasking
Author: Alison Overholt, Fast Company
URL: http://www.fastcompany.com/online/63/multitasking.html
 
Title: Why More Is Less
Author: Megan Santosus, CIO
URL: http://www.cio.com/archive/091503/reality.html

"Tech Multiplies False Data"

Teaching module designed by Shari Veil, North Dakota State University

Title: “Menopause doc fudged data”
Correspondent: Sharyl Attkisson
Citation: CBS Evening News 21 June 2005
URL: http://www.cbsnews.com/stories/2005/06/21/eveningnews/main703359.shtml
 
Description: Dr. Eric Poehlman is facing jail time for falsifying the results of medical studies. Utilizing $2 million in government grants, Dr. Poehlman claimed to have found that the risk of heart disease for women increases during menopause. The renowned researcher’s findings were so significant that doctors across the country began prescribing hormone replacement therapy for menopausal women. Dr. Poehlman’s research assistant at the University of Vermont investigated the claims of the research. He found that, in some patients, the risk of heart disease not only didn’t increase but actually decreased during menopause. Since these results jeopardized the foundation of Poelman’s work, “he fabricated the data to make it fit his theory.” The assistant reported Dr. Poehlman’s fraud to the university, which found in the investigation that this was not the first time Dr. Poelman falsified data.
 
Teaching Tip: Chapter 1 in Interpersonal Divide describes technological networks. The technological medical network connects everyone from the researchers who distribute data, the publishers who mediate those data, the doctors who receive medical data through e-newsletters, and finally the women who access that data through self-help media. Millions of menopausal women who were prescribed hormones are now facing the potential risks of the therapy, including an increased risk of breast cancer, without realizing the promised results of the treatment. Who is responsible for putting these women at risk? 

Further Discussion Questions: How prevalent do you think falsified results are in academic and medical journals? Who is fact checking this data in our converged and convenient world?

"GetWellNetwork"
Teaching module designed by Jeffrey T. Child, North Dakota State University

Title: “Techworking: GetWellNetwork” 
Author: Andrea Caumount 
Citation: The Washington Post, posted 20 June 2005 issue, pp. D05.
URL: http://www.washingtonpost.com/wp-dyn/content/article/2005/06/19/AR2005061900821_pf.html
 
Description: Andrea Caumount of The Washington Post provides insight into a new medical technology and how it is marketed and used by the company.  The company is called the GetWellNetwork (http://www.getwellnetwork.com) and uses technology to assist doctors and nurses in providing care to patients.  The technology developed by the GetWellNetwork “turn[s] hospital bedside monitors into interactive portals” (para 1).  The interactive portals allow: for doctors and nurses to educate patients on their conditions and operational procedures through interactive videos, real time messages to be sent back an forth between patients and caregivers, and movies and games can be watched and played from the digital units. 
 
The technology allows for more virtual care to be given to patients, giving doctors and caregivers more time.  In discussing what employees would say the best reason for working for the company is the article states “They would say that we have a very powerful opportunity to create change in a place that needs it” (para 2).
 
Teaching Tips:  Several concepts from the Interpersonal Divide relate to the discussion of this article. Chapter one discusses displacement in the global village and how a sense of community is lost with the overuse of technology.  Real space and linear time are replaced by virtual community.  In this application, real doctors and nurses discussing conditions and talking through what complications might occur with procedures are replaced with interactive virtual doctors and nurses interactively discussing the same elements. 

As Interpersonal Divide documents, until recently, "communication was mostly interpersonal, or face-to-face.  People spoke plainly to each other – sometimes appropriately and sometimes, inappropriately – but usually authentically because of facial gestures, tone of voice, time of day, occasion of place, possibility of witness, and so on…we now live in cabled enclaves" (Bugeja, 2005, p. 23). Additionally, see Bugeja’s remarks of cost containment and telemedicine (p. 117).
 
Possible Discussion Questions: 
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